Any text message sent from an end user can be matched to a preexisting database of coupons or codes. Used for pre-coded coupon initiatives, code redemption, on-pack promos, user registration/verification, number matching lotteries and any other initiative involving responses predicated on a number, letter or word match.
Example: Unique on-pack codes printed on product wrappers can be sent by consumers via text, with a text response that includes a mobile Internet site link for free mobile content downloads. mFinity validates codes by matching codes in the system (and printed on wrappers) to codes sent by consumers. Location of participation can also be determined by this unique code matching.
