Stats

Text messaging is the most widely used data service on the planet, with 72% of all mobile phone users worldwide or 1.9 billion out of 2.7 billion phone subscribers at the end of 2006 being active users of text messaging. In Europe over 85% of the population use text messaging.
The US is quickly catching up to Europe–in the US 68% of the population use text, and 44% use it daily/weekly.1
US carrier Verizon set an all time monthly record in June 2007 when 10 billion text messages were sent and received on its network alone.2
1 in 3 mobile subscribers between the age of 18-34 have participated in a TV or radio text poll.3
The rising adoption of accessing mobile Internet sites (WAP) in the US has taken hold where nearly 1 in 3 mobile phone users are accessing Internet sites on their phones.4
1 in 3 mobile phones in the market are mobile video capable.5
40% of major brands have already deployed mobile marketing campaigns. 89% of major brands are planning to market via mobile phones by 2008, and more than half of the brands in the next five years are planning to spend between 5 and up to 25% of their total marketing budget on mobile marketing.6

1 MMA Nov.2006
2 Verizon Press Release 2006
3 M:Metrics, Inc.
4 Mobile Herald Dec. 2006
5 NPD Group April 2006
6 Airwide Feb. 21 2006