Mobile Concepts

While mobile leverages traditional media, the way mobile users interact with mobile initiatives is very different. In short, mobile engages the consumer or audience with content they value in permission based interactivity with the brand.

• Mobile leverages content… and “Content Creates Contact”
• Loyalty builder providing a constant brand impression that lives on the consumer’s handset
• Content is an experience which is more valuable than just advertising
• Customer control increases customer trust …mobile is respectful
• Brand trust is residual–mobile can build trust that carries over into consumer’s behavior in other channels (retail, web etc.)
• Mobile depends on and increases traditional media channel use
• Works towards the all important “goal alignment” between the consumer and the brand–they both want the same thing
• Mobile marketing can be desired communication, even more powerful than the “cool TV ad.” Mobile does more than advertise… it entertains.
• Mobile marketing results in consumer asking for contact…”Cool, give me more...”
• Mobile is experiential in nature, which should be leveraged to the max