Reporting
mFinity offers real time reporting capabilities that provide marketers with data and metrics that are key to analyzing the effectiveness of mobile campaigns and content sales. Reports showing message traffic, sales and Internet page view stats for selectable yearly, monthly, weekly, daily, and hourly increments are easily output from mFinity. Company, campaign, category, sales and service reporting is also available. More detailed reports, exportable in PDF, HTML, and spreadsheet format have been created to support a wide range of customer support, business, finance, and marketing analyst data requirements.
Message traffic details can be captured for all end user interactions, and reported by keywords, shortcodes, phone numbers etc. Raw data from mFinity can be used to create spreadsheet reports showing trends by carrier, time of day, location and more.
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Mobile Content Sales
Reports on content sales can be produced in granular detail by date of sale, individual product code, type, currency, territory and other data and specifications that exist in the CMS. Sales of mobile content can be monitored and reported on by the channel it was sold such as mobile site, Web site, SMS etc.
Site Page Views and Stats
Standard Internet usage reports such a page views, unique sessions, usage by phone model etc. can be produced for mobile Internet sites and Web sites created in mFinity.
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