| Date of Release |
Subject of Release |
December 12, 2007 |
Academic Review: Are presidential mobile campaigns at the tipping point? An interview with Doug Busk, mobile technologies advisor to political campaigns, including the 2008 U.S. presidential election |
October 24, 2007 |
Academic Review: What is in the data? Leveraging Mobile Ad Network Data |
August 25, 2007 |
Academic Review: Relationship Power Line Enhanced Transaction to Relationship Marketing Continuum and Insights into the Changing Practices of Marketing |
May 01, 2007 |
Hispanic Mobile Telephony Trends |
March 23, 2007 |
Customer Experience and Mobile Marketing |
February 20, 2007 |
Academic Review: Mobile Marketing Messaging via SMS Versus SMTP/Email Channels |
January 31, 2007 |
Mediating effects of Privacy and Preferences Management on Trust and |
December 01, 2006 |
Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study |
November 14, 2006 |
Mediating effects of Privacy and Preferences Management on Trust and |
September 08, 2006 |
Understanding The Common Short Code: Its Use, Administration, And Tactical Elements |
August 15, 2006 |
Mobile Marketing Research Priorities: Roadmap to Engaging the "Connected Customer" |
June 01, 2006 |
Factors Influencing Mobile Advertising Acceptance: Will Incentives Motivate College Students to Accept Mobile Advertisements? International Journal of Mobile Marketing (IJMM), 1(1), 50~58. Hanley, M., Becker, M., and Martinsen, J. (2006, 7/June). |
April 25, 2006 |
Mobile Ecosystem and Strategic Alliances-- Practice, Elements, and Framework |
March 01, 2006 |
Developing an Understanding of Mobile Commerce: A Review of Billed to Phone Payment Methods |
February 11, 2006 |
Consumer Acceptance of Mobile Marketing |
January 11, 2006 |
Mobile Marketing Predictions for 2006 |
December 18, 2005 |
How to Make Money with Mobile? |
November 11, 2005 |
Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables |
October 11, 2005 |
Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network |
September 12, 2005 |
The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction |
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